With the high sticker price it carries, the AMG One is truly one of a small cluster of over-the-top halo cars to hit the market lately. Effectively contending with things like the $2.1M McLaren Speedtail (which isn’t entirely road legal in the US), the $3.25M (and also delayed) Aston Martin Valkyrie, and the $2M Koenigsegg Regera. That said, when you look at it from less of a spec-based perspective the AMG One has no real rival. You see, in this price bracket, those “best of the best specs” buyers aren’t in the majority. They’re buying into a brand, an ethos, and a philosophy of both performance and quality. What sold the AMG One, and what will continue to make it the poster car of dreams for many who weren’t able to acquire it, is its direct link to Formula One. F1 fans are numerous, generally affluent, and some of the most cult-like sports fans in existence. Is a Bugatti faster in a straight line? Sure. Is the McLaren Speedtail more connected to the birth of the hypercar scene through its ancestral connection to the McLaren F1? Absolutely. But nothing comes close to being able to say that your street car is powered by an F1 engine, and for those fans, that will trump everything.