Project MAYBACH is actually Abloh’s second collaboration with Mercedes and Gorden Wagener, though this is by far the more successful and relevant. Years ago, in 2020, the duo came up with a rather embarrassing Hot Wheels makeover of the iconic, box-on-wheels Mercedes-Benz G-Class Geländewagen. It came with huge wheels, equally-huge wheel arches, and NASCAR-style netting over the windows.