Classic Splendor

To market the units at 11 Greene, Arch has partnered with celebrity real estate entrepreneur Ryan Serhant as the exclusive leasing broker. 11 Greene is an especially good fit for Serhant, who recently relocated his expanding firm’s offices to a 15,000-square foot space a few blocks away on West Broadway.

The building includes 31 luxury rental units with ground floor retail space in the center of Soho. Architect Gene Kaufman of GKA designed the building and the residences, pairing timeless design details with ultra-modern residential interiors.

“We’re incredibly excited to list these new rentals,” said Charisse Chassen, a member of Serhant’s team. “These units, thoughtfully designed down to the last detail, herald a modern era for SoHo living and for the rebirth of lower Manhattan’s high-end residential market. As the City springs back to life, it’s the perfect place to call home and be a part of the action.”

The Greene Street façade is a nod to the historic SoHo cast-iron architecture, with a corbelled roofline and trabeated metal structure, while the Canal Street side features distinctive red brickwork and an expanse of windows.

“11 Greene is a truly unique and new luxury living experience in the heart of SoHo,” said Jared Chassen, Partner at Arch Companies. “Working closely with our designers and our in-house team of experts, we created desirable residences with smart technology and thoughtful, high-end finishes in a building that is unlike anything else in this historic neighborhood.”