The Swiss watchmaker, Breitling, too, has joined the club. In November, Breitling celebrated the reopening of its Madison Avenue flagship boutique after a full redesign to the brand’s industrial-loft concept. “The redesigned boutique offers a relaxing and inclusive environment to welcome our local clients, as well as new customers who enjoy watches with a tasteful yet approachable luxury style,” says Thierry Prissert, the Breitling USA president. He adds that it’s the “world’s first outpost of Breitling Equipment, the brand’s new travel and lifestyle accessories collection.” This means that visitors can shop for their watches as well as branded goods created by Breitling, like leather jackets, travel bags and sunglasses. There’s hang-out spaces, of course, in the form of watch bars and lounge areas.